7/16/2003

I feel a little closer to Hell everytime I see a Dr. Scholl's commercial. Lord knows that the actors in these commercials sold away their immortal soles (haha...sorry) when they signed up for this gig. As if the ads themselves weren't bad enough, suddenly "Are you gellin?" has become an acceptable salutation in the cultural lexicon of the tragically unhip. Shame on you Dr. Scholl's.
This week, McSweeney's attempts to reclaim the messaging gel insole for the common man as only they can. McSweeney's Brain Exploder: How you Gellin?

posted at 2:39 PM

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